The first propaganda technique these pepsi ads use is called transfer. In the transfer technique, “promoters try to improve the image of a product by associating it with a representation most people respect.”  (McClintock, Ann PG. 665).  For instance, most Americans respect human life.  In this particular commercial the young woman at the end takes a drink of the soft drink with the impacting statement, “It’s the cola”.  The transfer technique in this particular commercial with Pepsi is used because of everything that surrounds this young lady is pleasant people around her full of grace and happiness.  Basically, because of everything that is going on the laughter, smiling faces and the upbeat rain falling on her is happening because of the drink in her hands, “Pepsi”.  In other words, she is associating life full of happiness due to her soft drink. 2. Quote #2 that defines/describes propaganda technique-      “Advertisers hope that the prestige attached to the symbol will carry over to the product.”  (McClintock, Ann PG. 665).  For example, the red, white, and blue colors symbolize what America stands for unity, pride and freedom.  The symbol, which is representing the reputation behind the product and quality Pepsi holds.

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The first propaganda technique these pepsi ads use is called transfer. Ann McClintock defines the main goal of the transfer technique: “promoters try to improve the image of a product by associating it with a representation most people respect” (McClintock 665).  This association or connection of one thing with another is what transfer is all about. For instance, most Americans respect human life.  In this particular commercial the young woman at the end takes a drink of the soft drink with the impacting statement, “It’s the cola.”  The transfer technique in this particular commercial with Pepsi is used because of everything that surrounds this young lady is pleasant people around her full of grace and happiness.  Basically, because of everything that is going on the laughter, smiling faces and the upbeat rain falling on her is happening because of the drink in her hands, “Pepsi.”  In other words, she is associating life full of happiness due to her soft drink. McClintock goes on to clarify the other characteristic typical of this technique: “Advertisers hope that the prestige attached to the symbol will carry over to the product” ( 665).  Instead of guilt by association, advertisers try to associate some positive or credibile quality to their product by this association. For example, the red, white, and blue colors symbolize what America stands for unity, pride and freedom.  The symbol, which is representing the reputation behind the product and quality Pepsi holds.